Promote Your Site with
Search Engine Marketing

Web site promotion is what draws an audience to your little corner of the Internet. Half the battle of Web-based marketing is simply getting noticed. Once you have a steady stream of Web site visitors you can actively market your company's products and services.

I discovered Web-based Marketing at Xavier University back in the high flying dot com revolution in early 2000. It is a fascinating subject if you ever have the inclination to learn about it. I even owned the domain name web–based–marketing.com but never developed it into anything while in school.

These days you actually have to have a legitimate revenue model to make money online with a pure Internet business. It takes more than a sock puppet and a naive venture capitalist's willingness to throw money at you. (I'm still willing to accept VC money if they are handing it out!). The basic ways of promoting your Web site are Natural Search, Paid Search (also known as pay per click (ppc)) , Banner Ads and Links from other sites, email, and press releases (not to mention Word of Mouth and traditional marketing methods).

Natural Search(sometime called Organic Search) is the cheapest because it is free. The Search Engines (SE's) scour the Internet for Web pages which go into their search database. Using highly secretive formulas (based on keyword density, link popularity, etc.) the SE's rank your site. The problem is that these listings aren't really free because it takes time and expertise to get your pages ranked towards the top of the listings. This is where we can help with our experience in keyword analysis, site submissions and page optimization.

Paid Search is nothing more than an advertisement tied to a particular keyword phrase. When the user types in the phrase in the search engine then your ad will be displayed at the top or alongside the Natural Search results. The more you bid for a particular keyword, the more impressions (times the ad will be seen) you will get. The nice thing about paid search is that you only pay when someone clicks the ad. The other nice thing about PPC ads is that you have much more control over the content and timing of the ad. Paid Search listings also may appear next to relevant content and news sites and other pertinent content sites on the World Wide Web.

I often recommend to my clients that they work on both Paid Search and Natural Search. It may take a while for you to establish high ranking results through Natural Search listings. Paid Search allows you to get your message out quickly with the added flexibility to change your message. Both Search Marketing methods require time and expertise for success. Let Web Street USA help.

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